UAE MEDIA NMC|FORMATION | Easy Step Consultancy | UAE



The UAE’s National Media Council announced three category systems in conjunction with the influencer law.

"This license is for those social media influencers who are promoting brands, businesses and products for money. However, normal media influencers who just share everyday stuff with their followers don't need a licence.”

The first category includes the “Individual Licence” for independent influencers, which will cost Dh15, 000. They would also have to acquire a separate trade license as well, which comes at an additional cost.

The second category is the “Partnership Licence” for small groups of friends or family who can set up a company together, which would also cost Dh15,000.

The third category is for influencers to sign up with official “Influencer Agencies” that are certified by the NMC. These influencers will not have to pay any licensing fees or register as a company, however the catch is that they must work exclusively with the clients of the agency and would not be allowed to acquire business independently.

National Media Council unveiled a set of regulations for electronic media which is governing all online activities including e-commerce and also revealed that influencers had to acquire independent licences in order to conduct any business and they also must to register for a separate trade licence.


  • A citizen of the United Arab Emirates or of one of the Gulf Cooperation Council countries. (The license allows GCC citizens to exercise all activities except setting up printing presses and publishing houses, or creating newspapers and magazines).
  • Aged 25 years or more.
  • To be of good reputation.
  • Not sentenced to a crime of dishonesty or honesty, unless rehabilitated or pardoned by the competent authorities.
  • Scheduled to be paid for the entire duration of the license fee.
  • The applicant must officially delegate the task to someone with a notarised memo.
  • The applicant shall not be a member of the National Media Council.
  • The applicant must have special conditions for the required activity.
  • The applicant must have the appropriate academic qualifications as determined by the Council.
  • Shall not be subject to financial dues to the Council.

Required Documents:

  • Emirates ID photocopy
  • Registered tenancy contract or title deed
  • Trade License photocopy
  • Visa copy
  • Passport size picture with white background

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